Using online and digital channels to promote products is called interactive marketing. This method is both efficient and cost-efficient. interactive marketing is executed through items such as mobile phones, SMS, MMS, instant messaging, websites, e-mails, banner ad and interactive billboards.

Interactive marketing involves a few of the methods of direct marketing and Internet marketing. In interactive marketing conventional techniques of promotions are performed interactively. It involves marketing in 2 forms, pull and push.

Pull interactive marketing involves the user to pull or draw out the content direct. The customer has to approach the promotional subject and see the issue by himself.

Good examples are websites, forums and blogs. All these involve clicking on a URL in order to look at the content. The content that’s being exhibited does not have to adopt any rules of thumb.

Endeavor is involved to only showing the content on the site or forum and there’s no more other cost of sending out the data to the customer, but the customer has to make the extra effort of getting to the content .

The customer does not have to opt-in since such kind of promotion and one subject matter is being looked at by all and it cannot be personalised. The customers who see the content can’t be traced, though the CTR can be conceived which give details about the number of clicks the message received.

This is be handled enabling the click through tracking during the campaign, which records the data.

Push interactive marketing technologies involves the effort of both the marketer and the customer. The marketer has to push or send the content to the customer and the customer has to make the endeavor of receiving it.

This is a very effective sort of marketing and the investments certainly bring in a big return as it creates brand name recognition. SMS, MMS, e-mails, RSS podcasting are examples of push interactive marketing.

As the content is broadcast to individuals, it can be personalised accordant to the designated receiver. Whether the message has been opened up and looked at by the customer or erased it can be tracked and reported.

Data related to the customer such as name, geographic location could be traced. But when broadcasting this type of message, certain measures ought be matched as the SMS and e-mails sent are monitored.

If the marketer does not abide by the conventions and rules the right way, there is a possibility of contents getting declined and barred, before they get to the targeted audience and the content is believed to be junk e-mail.

Larger issues involve marketers becoming blacklisted temporarily or even for good.

Both classes of interactive marketing should be applied in consonance to attain positive results. A smart marketer sends out emails along with SMS and uses multiple channels to market his/her products.

The type of messages being broadcast should also be different from one another. They shouldn’t only be text, but animations, audios and videos.

There’s an opportunity to use pull and push message technologies in alignment like the e-mail sent to a possible customer can have a web address or a banner ad, which on clicking downloads data.

If there’s large group of people to be reached via email, Email service providers can be hired who sends loads of emails to the customers on behalf of the marketer and they take measures so that the contents is not viewed as junk e-mail.